Quarterly Briefing : Operating Results 2Q06 August 9, 2006

TV ADEX-2Q’06

2006Ch.3Ch.5Ch.7Ch.9Ch.11iTVIndustry2Q’06 3,182 2,150 3,847 2, ,38814,035 1Q’06 2,833 2,053 3,452 1, ,01512,359 2Q’05 2,629 2,081 3,614 1, ,38912,794 Growth QoQ 12.3%4.7%11.4%15.8%75.7%18.5%13.6% Growth YoY 21.0%3.3%6.5%14.8%41.5%0.0%9.7% TV ADEX-2Q’06

ESTIMATED TOTAL ADVERTISING EXPENDITURE BY MEDIUM EXPENDITURE BY MEDIUM YTD JANUARY- JUNE 06 VS 05 BAHT MILLIONS MEDIAYTD 06SOV%YTD 05SOV%DIFF% Change TV 26, , , RADIO 3, , NEWSPAPERS 7, , (54)-(0.69) MAGAZINES 2, , CINEMA OUTDOOR 2, , TRANSIT IN STORE TOTAL 43, , ,

TV ADEX TV AdexCh.3Ch.5Ch.7 Ch. 9 Ch. 11iTV Indu stry ,392 8,238 14,010 6,956 1,171 9,244 50, ,806 7,866 13,734 6, ,351 47, ,857 7,923 12,030 4, ,928 42,288 '05 YoY -3.8%4.7%2.0%8.0%20.7%25.8%6.0% '04 YoY -0.5%-0.7%14.2%41.5%-2.6%24.0%11.5%

TOP 10 ADVERTISERS YTD JUNE 06 VS 'BAHT ADVERTISER UNILEVER (THAI) HOLDINGS 2,485,0051,691,822 TOYOTA MOTOR THAILAND CO.,LTD. 806,454485,454 PROCTER & GAMBLE (THAILAND) 708,056753,225 ADVANCE INFO SERVICE PCL. 638,861998,081 NESTLE(THAI) LTD. 517,297461,146 OSOTSPA (TECK HENG YOO) 474,792552,350 BOONRAWD BREWERY CO.,LTD. 466,319332,217 BEIERSDORF (THAILAND) CO.,LTD. 462,229466,067 TOTAL ACCESS COMMUNICATIONS 446,734421,626 PTT PUBLIC CO.,LTD. 435,714211,672

TOP 20 TV ADVERTISERS & THEIR DISTRIBUTIONS TOP 20 TV ADVERTISERS & THEIR DISTRIBUTIONS: TV Grand Total 3579ITV11 ADVERTISER (000 BAHT)%%% UNILEVER (THAI) HOLDINGS 2,302, %9.3%34.7%10.7%25.2% PROCTER & GAMBLE (THAILAND) 677, %8.3%40.6%2.7%4.9% NESTLE(THAI) LTD. 470, %6.9%40.7%8.1%15.0%* BEIERSDORF (THAILAND) CO.,LTD. 453, %4.0%35.5%3.8%20.9%0.1% TOYOTA MOTOR THAILAND CO.,LTD. 387, %8.2%30.8%18.4%15.6%1.1% COLGATE-PALMOLIVE(THAILAND)LTD 386, %0.9%45.6%1.5%9.5% OSOTSPA (TECK HENG YOO) 369, %9.7%28.9%11.0%15.3%4.8% ADVANCE INFO SERVICE PCL. 365, %6.6%37.4%5.6%32.2%1.2% PTT PUBLIC CO.,LTD. 334, %14.4%19.5%23.8%14.2%8.5% KAO COMMERCIAL (THAILAND) CO., 333, %8.6%39.0%8.5%15.7%0.1% BOONRAWD BREWERY CO.,LTD. 294, %19.7%27.0%10.3%16.2%5.2% AJINOMOTO SALES CO.,(THAILAND) 289, %10.9%33.4%8.5%22.6%1.4% BEER THAI (1991) CO.,LTD. 282, %21.7%14.9%13.9%20.3%7.9% JOHNSON&JOHNSON(THAILAND)LTD. 272, %11.7%31.0%11.6%6.0% TOTAL ACCESS COMMUNICATIONS 271, %13.8%35.9%14.3%10.7%1.1% L'OREAL (THAILAND) LTD. 260, %3.2%36.8%11.0%20.8% LION (THAILAND) CO.,LTD. 235, %16.5%19.5%12.5%30.6% TRI PETCH ISUZU SALES CO.,LTD. 219, %17.0%15.3%20.5%19.5% A.P.HONDA CO.,LTD. 182, %15.0%20.9%12.5%22.1%7.4% NOKIA (THAILAND) LTD.175, %10.7%31.6%11.8%15.6%

TV ADVERTISING EXPENDITURE Rank (Bahtx1,000) First Half 2006Changes 06-05First Half 2005 PRODUCT SECTION Amt.% % % 1SKIN CARE PREPARATION 2,107,4898.0%459, %1,647,7306.7% 2NON ALCHOHOLIC BEVER.. 1,786,5096.8%-141, %1,928,0777.9% 3COMMUNICATIONS 1,591,3206.0%-402, %1,993,8838.2% 4LEISURE 1,554,8945.9%141, %1,413,7375.8% 5GOVERNMENT & COMMU… 1,490,5205.6%131,6549.7%1,358,8665.6% 6TOILETRIES 1,279,7334.8%-111, %1,391,1665.7% 7HAIR PREPARATION 1,204,2134.6%134, %1,070,0434.4% 8CD/VDO & MUSIC PRO… 1,141,7094.3%-266, %1,407,9645.8% 9MOTOR VEHICLES 1,056,1144.0%295, %760,1323.1% 10FOODSTUFFS 958,8723.6%-35, %993,9454.1% 11DAIRY PRODUCT 925,2023.5%243, %681,5722.8% 12MEDIA & MARKETING 882,9143.3%18,9542.2%863,9603.5% 13ALCOHOLIC BEVERAGES 849,0593.2%106, %742,6403.0% 14HOUSEHOLD CLEANER… 839,6983.2%285, %553,7822.3% 15ORAL PRODUCT 574,4632.2%125, %448,6411.8%

TV ADVERTISING EXPENDITURE (Baht x 1,000) First Half of 2006Changes 06-05First Half of 2005 PRODUCT SECTION Amt.% % % SKIN CARE PREPARATION 2,107,4898.0%459, %1,647,7306.7% MOTOR VEHICLES 1,056,1144.0%295, %760,1323.1% HOUSEHOLD CLEANER… 839,6983.2%285, %553,7822.3% DAIRY PRODUCT 925,2023.5%243, %681,5722.8% PETROL 294,0661.1%234, %59,5550.2% INSURANCE 301,7901.1%197, %104,6740.4% RETAIL STORES 476,6771.8%167, %308,7241.3% CERDIT/DEBIT CARDS 308,1471.2%155, %152,1750.6% BAKERY & CHOCOL., etc. 319,6181.2%142, %177,5010.7% LEISURE 1,554,8945.9%141, %1,413,7375.8% FOOD OUTLET & RESTAU.. 522,2982.0%140, %381,9521.6% HAIR PREPARATION 1,204,2134.6%134, %1,070,0434.4% MOTORCYCLE & BICYCLE 411,9881.6%133, %278,9871.1% GOVERNMENT & COMMU… 1,490,5205.6%131,6549.7%1,358,8665.6% ORAL PRODUCT 574,4632.2%125, %448,6411.8%

STATION SHARE of Audience WHOLE KINGDOM : ALL AGED – POTENTIAL 2006:59,400,000

AUDIENCE SIZE BY CHANNEL - WEEKDAY

TV VIEWING PATTERN BY AGE GROUP - WEEKDAY

AUDIENCE SIZE BY CHANNEL - WEEKEND

TV VIEWING PATTERN BY AGE GROUP- WEEKEND BY AGE GROUP- WEEKEND

BEC World - Revenue 2Q06 +/- QoQ +/- YoY Advertising1,5956%26% Copyright & Services8726%107% Concerts & Shows43-42%-89% Total Sales Revenue1,7255%1%

BEC World Second Quarter of 2006 BEC WorldSecond Quarter of 2006 Operating Results฿ Million % +/- YoY +/- QoQ Total Sales Revenues1,725100%111%845% Operating Costs Cost of Services72842%396%142% Cost of Shows473% %-18-28% Cost of Sales & Services77545% %-4-1% Selling & Admin. Expenses31318%0%2910% Total Operating Costs1,08863% %252% Operating Profit63737%28782%5910% Share of Associates' Results -11-1% % % Other Income251%632%-8-24% Profit Before Tax65138%27875%335% Corporate Income Tax19311%6348%2314% Profit After Tax45827%21588%102% Profit of Minority's Interest70%21-150%19-158% NET PROFIT46527%236103%297%

BEC WorldFirst Half 2006 Operating Results฿ Million % +/- YoY Advertising Income3,093179%71430% Copyright & Services1579%4034% Concerts & Shows1177% % Total Sales Revenues3,367195%2016% Operating Costs Cost of Services1,44284%473% Cost of Shows1137% % Cost of Sales & Services1,55590% % Selling & Admin. Expenses59635%10% Total Operating Costs2,151125% % Operating Profit1,21670%632108% Share of Associates' Results-40%1-20% Other Income573%1846% Profit Before Tax1,26974%651105% Corporate Income Tax36321%14164% Profit After Tax90653%510129% Profit of Minority's Interest-50%9-64% NET PROFIT90152%519136% BEC World First Half 2006

ผลการดำเนินงานรวม ไตรมาสที่ 2 ปี2549 กลุ่ม "บีอีซี"ล้านบาท % +/- งวดนี้ปีก่อน +/- ไตรมาสก่อน รายได้จากการขาย 1,725100%111%845% ต้นทุนและค่าใช้จ่าย ต้นทุนให้บริการ 72842%396%142% ต้นทุนการจัดแสดง 473% %-18-28% ต้นทุนขาย 77545% %-4-1% คชจ.การขายและบริหาร 31318%0%2910% รวมต้นทุนและค่าใช้จ่าย 1,08863% %252% กำไรจากการดำเนินงาน 63737%28782%5910% ส่วนแบ่งผลกำไรของบ.ร่วม -11-1% % % รายได้อื่น 251%632%-8-24% กำไรก่อนภาษี 65138%27875%335% ภาษีเงินได้ของบริษัท 19311%6348%2314% กำไรหลังหักภาษี 45827%21588%102% ส่วนของผู้ร่วมทุนรายย่อย 70%21-150%19-158% กำไรสุทธิ 46527%236103%297% ผลการดำเนินงาน ไตรมาสที่ 2 ปี 2549

ผลการดำเนินงาน ครึ่งแรก ปี 2549 ผลการดำเนินงานรวม ครึ่งแรกปี 2549 กลุ่ม "บีอีซี" ล้านบาท% +/- ปีก่อน ขายเวลาโฆษณา3,093179%71430% ให้ใช้สิทธิและบริการอื่น1579%4034% จัดคอนเสิร์ทและโชว์1177% % รายได้จากการขาย3,367195%2016% ต้นทุนและค่าใช้จ่าย ต้นทุนให้บริการ1,44284%473% ต้นทุนการจัดแสดง1137% % ต้นทุนขาย1,55590% % คชจ.การขายและบริหาร59635%10% รวมต้นทุนและค่าใช้จ่าย2,151125% % กำไรจากการดำเนินงาน1,21670%632108% ส่วนแบ่งผลกำไรของบ.ร่วม-40%1-20% รายได้อื่น573%1846% กำไรก่อนภาษี1,26974%651105% ภาษีเงินได้ของบริษัท36321%14164% กำไรหลังหักภาษี90653%510129% ส่วนของผู้ร่วมทุนรายย่อย-50%9-64% กำไรสุทธิ90152%519136%

Quarterly Briefing : Operating Results 2Q06 Q&A