ประสบการณ์ด้านการบุกตลาดอินเดีย โดย คุณเฉลิมพล ฮุนพงษ์สิมานนท์ ผู้จัดการอาวุโสฝ่ายขายต่างประเทศ บริษัท เอสซีจี พลาสติกส์ จำกัด (เครือซิเมนต์ไทย)

Agenda A. SCG Background B. India Overview C. How to do business? D. Culture & Business Tips

A. SCG Business Structure Core Business of SCG Other Business of SCG

SCT Office in Mumbai and Chennai SCT Co., Ltd. (Mumbai Office) Khun Thananan Phunnakhet 405, Midas, Sahar Plaza Andheri Kurla Road Andheri (E), Mumbai -59 Tel: +91 22 4005 6327 to 9 Fax: +91 22 4005 6326 Mobile: +91 9920 412498 Email: thananup@scg.co.th SCT Co., Ltd. (Chennai Office) Khun Akkharaphon Tipphayawong Jeyamkondar Bldg Fat No.4-B, 4th Floor #12 Murray’s Gate Rd., Alwarpet, Chennai 600018 Tel: +91 44 4232 8880 Fax: +91 44 4232 8881 Mobile: +91 9840 955579 Email: akkharat@scg.co.th

B. India Demographic Data

C. How to find new customers? Major Cities to Focus (Mumbai, New Delhi, Calcutta, Chennai & Bangalore) Internet / Web Exhibition / Fair SCG Networks / Government Support

Internet / Web Site Business information www.ficci.com (Indian Chamber of Commerce) www.tradefair.jimtrade.com www.alibaba.com www.indianyellowpages.com www.eindiabusiness.com www.tradeindia.com General information www.cia.gov/library/publications/the-world-factbook/geos/in.html www.incredibleindia.org www.businessworld.in www.timesofindia.com Popular websites www.rediff.com/ www.samachar.com/ www.indiatoday.digitaltoday.in

Business to India Channel You must need more than one channel or agent to cover the whole country 2. PPSP Price --- Pix ---Sample ---Price Details and paperwork Make sure it is accurate! Sort out all the detail in advance such as contracts, payment terms and intellectual property rights 4. Branding

Carrier Routing & Major Cities to Focus There are 3 main seaports to focus: Nhava Sheva, Chennai, Calcutta LAEM CHABANG CALCUTTA CHENNAI NHAVA SHEVA

Banking and Payment Reliable local India bank - Bharat Overseas Bank (now Indian Overseas Bank) - Bank of India - Bank of Baroda - State Bank of India - ICICI Bank Payment term - Frequently, need L/C 90 days - T/T portion is acceptable sometimes (T/T 30/70) - Commission for Agent is normal (% or fixed in USD/unit

D. Cultural Tips Know the culture, Get the business Hindu don’t take beef, Muslim don’t take pork, fish and lambs are the safe choice Avoid shake hands, touch or sit close or next to a woman Religious and Family oriented Topics to discuss: Sports, Culture, Family, World Economy Topics to avoid: Poverty, Politics

Doing Business in India Indians love information They are hungry for business Business cards – Take plenty / Prepare Nice Presentation Introductions – Talk to the most senior person first-often the oldest one there Negotiating – Be patient Body language – A smile may not mean Yes! Punctuality is ?? // Always reconfirm the Appointment

Thank you for your attention ต้องการสอบถามข้อมูลเพิ่มเติม ติดต่อได้ที่ เฉลิมพล ฮุนพงษ์สิมานนท์ บริษัท เอสซีจี พลาสติกส์ จำกัด (ในเครือซิเมนต์ไทย) Email: chalermh@scg.co.th