Kulachatr Chatrakul Na Ayudhaya 1 Chapter XI Information Technology in Retailing Business By Aj-Kulachatr Chatrakul Na Ayudhaya Marketing Department Business Administration Faculty Payap University Chiang-Mai Thailand

Kulachatr Chatrakul Na Ayudhaya 2 Chapter XI Information Technology: Why is it important? 1. Globalization 2. Higher&Higher Competition 3. Decision Making ; Fast & True “ Business as Speed of Thought” 4. More Advantage than competitors 5. Customer Satisfaction

Kulachatr Chatrakul Na Ayudhaya 3 Chapter XI Information Technology: IT About information Technology Business data is collected by ITBusiness data is collected by IT Computer Based Information System ; (CBIS); Processing & MultimediaComputer Based Information System ; (CBIS); Processing & Multimedia Must easy to useMust easy to use For decision makingFor decision making For support other departmentFor support other department Reduce cost of businessReduce cost of business Networking and Data CommunicationNetworking and Data Communication

Kulachatr Chatrakul Na Ayudhaya 4 Chapter XI Information Technology: RT Information Technology in Retailing Financial and Accounting Human Resource Management Store Front Management Purchasing & Inventory Management

Kulachatr Chatrakul Na Ayudhaya 5 Flow Process of Information System in Business

Kulachatr Chatrakul Na Ayudhaya 6 Chapter XI Information Technology : Chapter XI Information Technology : Financial and Accounting Accounting Program ; Software Journal, Ledger,Account Payable,Receivable Profit/loss Balance-sheet Tax and Invoice Expenses and Operating Report Inventory report Financial ; Budgeting, Investing Interest rate, Banking Statement, Cash Flow Foreign Exchange, e- Payment,

Kulachatr Chatrakul Na Ayudhaya 7

8 Chapter XI Information Technology : Chapter XI Information Technology : Accounting Flow Diagram Accounting Flow Diagram ACC/Information flow system Account Receivable data flow system Account Payable data flow system Inventory data flow system

Kulachatr Chatrakul Na Ayudhaya 9 Chapter XI Information Technology : Chapter XI Information Technology : Human Resource Management System Collecting Data Office in/out ;Password, ID card Authentication Pass voice Eye-retina scan Fingerprint Blood Test or DNA Test Payroll system

Kulachatr Chatrakul Na Ayudhaya 10 Chapter XI Information Technology: Store front Store Front & Information Management P-O-S (point of Sale); Convenience Cash Control, attendant control Sale Volume recording Convenience and easy to use Secretary ; password, Personal key flexibility in merchandise and price change easy to setting discount or promotion petty cash and recording Report print out

Kulachatr Chatrakul Na Ayudhaya 11 Chapter XI Information Technology: Store front Store Front & Information Management P-O-S (point of Sale); Processing Stock Balancing Report ; Real time and Batch Setting of MAX - MIN Inventory level Merchandise Ranking Compare and Analysis Cost, Profit, Volume Outcome of Accounting data Network and Communication Support e-Purchasing ; Automatic Stock Replenishment

Kulachatr Chatrakul Na Ayudhaya 12 Chapter XI Information Technology: Store front Store Front & Information Management P-O-S (point of Sale);Accessories Cash Register Cash Drawer Scanner Barcode Soft ware Barcode Printer

Kulachatr Chatrakul Na Ayudhaya 13 Chapter XI Information Technology: Store front Store Front & Information Management P-O-S (point of Sale);Accessories Back-end Computer & Network Touch screen Computer Keyboard with magnetic card reader Desktop scanner Hot Key

Kulachatr Chatrakul Na Ayudhaya 14 Chapter XI Information Technology: Store front Store Front & Information Management P-O-S (point of Sale);Accessories Cordless Scanner PDA-scanner Desktop Printer Portable data terminal ; PDT

Kulachatr Chatrakul Na Ayudhaya 15 Chapter XI Information Technology:POS P-O-S (point of Sale); System Configuration Send data/PLU code to terminal ECR Send sales/update PLU to back-end office Cashier Station Terminal MasterSlave Cash Manager Ba nk Inventory Manager Warehousin g/Store - Invento ry - Sale report - TAX/A CC - Purcha sing Logis tics

Kulachatr Chatrakul Na Ayudhaya 16 Chapter XI Information Technology:Inventory IT & Inventory Management Reduce stock and Investment cost Reduce risk of stock out cost Supply Chain Management ; SCM Efficient Consumer Response ; ECR Automatic Stock Replenishment ; ASR

Kulachatr Chatrakul Na Ayudhaya 17 Chapter XI Information Technology : SCM Supply Chain Management ; SCMSCM The process that involved with procurement, purchasing, production, distribution, transportation, warehouse and inventory management. กระบวนการที่เกี่ยวข้องกับการจัดซื้อจัดหา การผลิต การกระจายสินค้า การคลังสินค้า และการบริหารสินค้าคง คลัง ซึ่งเชื่อมโยงเข้าด้วยกันเป็นห่วงโซ่หรือเครือข่ายให้ เกิดการประสานกันอย่างต่อเนื่อง เพื่อประสิทธิภาพและการ ลดต้นทุน โดยอาศัยเทคโนโลยีสารสนเทศในการเชื่อมโยง ข้อมูลเข้าด้วยกัน

Kulachatr Chatrakul Na Ayudhaya 18 Chapter XI Information Technology : ECR Efficient Consumer Response ; ECR Efficiency in response the products featuring that delivery to the right place, to the right time and the right price such as the electronic purchasing, electronic payment or automatic interaction การให้บริการตอบสนองความต้องการแก่ลูกค้าอย่างมี ประสิทธิภาพ ในแง่ของลักษณะสินค้า สถานที่จำหน่าย ระบบ จัดส่ง ระดับราคา โดยมีเทคโนโลยีที่สามารถตอบสนองได้อย่าง รวดเร็ว เช่น ระบบคำสั่งซื้อสินค้าอัตโนมัติ ระบบชำระเงินอีเลคท รอนิคส์ ระบบโต้ตอบอัตโนมัติ

Kulachatr Chatrakul Na Ayudhaya 19 Chapter XI Information Technology : ASR Products to Consumer Automatic Stock Replenishment ; ASR Business Service Provider Logistic Business Take care of Customer

Kulachatr Chatrakul Na Ayudhaya 20 Chapter XI Information Technology in Retailing Business : Q&A Q& A “สอบเสร็จ…ไปทะเลกันมั๊ย”