Strategic Brand Communication Campaigns

Branding Process Target Consumer Identification Brand Design Brand Identity Creation Brand Building Implementation Leveraging the Brand Brand Equity Management

Brand Building Model Brand Building Model Emotional Connection Values Relevant Differentiation Brand Building Model Awareness & Recognition Accessibility

Integration Unity Wholeness Synergy IMC=Integrating all the Source of Brand Messages

5 Highlights of IMC Affects Behavior Start with the Customer or Prospect Use Any and All Forms of Contacts Achieve Synergy Building Relationship

9 Guidelines for IMC Outside-in, not Inside-out Planning Horizontal, Not Vertical Unit Effective Behavior Segmentation Focus on Behavior not Attitude or Awareness Brand Contact, not Media Efficiencies

9 Guidelines for IMC Changing Mental Networks, not Just Getting Advertising Marketing Communication Continuum Zero Based Messages Delivery Accountability

IMC Tools The Awareness Building : Advertising The Credibility Builder : Public Relations Intensify the Brand Message Consideration : Sales Promotion

IMC Tools The Personal Connection Builder : Personal Selling, Direct Marketing and CRM Experimental Contact Builder : Event , Sponsorship and Trade Show

Brand Communication Tools Advertising

Advertising Advertising Media : Above-the-line TV Cinema Radio Newspaper Magazine Out of Home Transportation Ads

Advertising http://www.youtube.com/watch?v=2nfsHUE63y8

Advertising Advertising Media : Below-the-line Catalogues, Brochures, Diaries, Guarantee Cards, Price List, Telephone Number Reminder, Stationary, Poster , and etc.

Brand Communication Tools Public Relations

Public Relations Press Conference Press Release Photo Release Exclusive Interview Group Interview Factory and Press Tour Annual Report

สินจัยหายเหนื่อย ก่อนเปิดม่าน “บัลลังก์เมฆ เดอะมิวสิคัล” ให้แฟนๆ ได้ชมกัน    นก-สินจัย ซ้อมไปก็ลุ้นไปว่า บัลลังก์เมฆฯ จะกลับมาสร้างความประทับใจได้เหมือนเดิมหรือไม่? แต่หลังจากที่ได้รับเสียงปรบมือกึกก้องทุกรอบการแสดงที่ผ่านมา   ก็ทำเอานก เป็นปลื้มหายห่วงหายเหนื่อยเป็นปลิดทิ้ง!! 

Brand Communication Tools Sales Promotions

Sales Promotions Trade Sales Promotion Consumer Sales Promotion

Brand Communication Tools Personal Selling

Brand Communication Tools Events

Brand Communication Tools Shop Decoration

Brand Communication Tools Celebrity

Brand Communication Tools Direct Marketing