Porter’s Value Chain Analysis Model Primary activities Support activities
Figure 03.06
Porter’s Value Chain Analysis Model - Primary Activities Inbound logistics Operations Outbound logistics Marketing / sales Service
Porter’s Value Chain Analysis Model - Support Activities Firm infrastructure Human resource management Technology department Procurement
Figure 03.07
Value Chain Analysis Support Activities Primary Activities Administration and Infrastructure Human Resource Management ทักษะ Product / Technology Management ออกแบบ Procurement Value added- Cost = Margin Logistic คุณภาพดิน Inbound Outbound Logistics Sales and Marketing Operation QC Services Primary Activities
Vertical and Horizontal complementary Strategic Alliances Horizontal Alliance Buyer Buyer Potential Competitors Vertical Alliance Supplier
The Value System Consumer จังหวัดพื้นที่พิเศษ จังหวัดชายแดน จังหวัดหลัก ประเทศเพื่อนบ้าน Demand information Supply information