CPG SALES PERFORMANCE IN Q1 ‘2012. AGENDA: HI-LIGHT IN Q1 ‘2012 SALES PERFORMANCE IN Q1 ‘2012 Sale performance by brand, cscode CHANNEL SALES PERFORMANCE.

งานนำเสนอเรื่อง: "CPG SALES PERFORMANCE IN Q1 ‘2012. AGENDA: HI-LIGHT IN Q1 ‘2012 SALES PERFORMANCE IN Q1 ‘2012 Sale performance by brand, cscode CHANNEL SALES PERFORMANCE."— ใบสำเนางานนำเสนอ:

1 CPG SALES PERFORMANCE IN Q1 ‘2012

2 AGENDA: HI-LIGHT IN Q1 ‘2012 SALES PERFORMANCE IN Q1 ‘2012 Sale performance by brand, cscode CHANNEL SALES PERFORMANCE IN Q1 ‘2012 Channel Sales by Dept. Territory. Number of dealers ( Custbase ) Top 20 key customers SALES PERFORMANCE IN Q1‘2012 ACHIEVEMENT Sales / GP Action Plan in Q2 ‘2012

3 HI-LIGHT IN Q1 ‘2012 PC LEMEL : อบจ สระแก้ว 700 เครื่อง ( 9M ) => win bidding TOR ส่งมอบเดือนมีนาคม Some Government Budget in Upcountry was postponed to Q2 LEMEL and Component joined “NET CAFE SEMINAR by AsiaSoft “ with PRISM. ( RESERVED QTY. 400PCS. To be the potential to sell in May )

4 HI-LIGHT IN Q1 ‘2012 COMPONENT : Market Situation DIY demand is dropped around 15-20% because government budget is postponed after flooding crisis, and HDD is still shortage with the price raised up to 40%. SOME DEALERS REDUCE COMPONENT DISPLAY SPACE AND REPLACE BY SMARTPHONE AND NOTEBOOK MORE. Pricing trend of PC equals to Entry-level NB, it may make the buyer select NB instead of PC for the consumers proposed.

5 HI-LIGHT IN Q1 ‘2012 COMPONENT : MOE : No sales revenue from MOE in Q1’2012 as last year ( 59M ) because the project will postpone to be in Q2 ‘2012. DR: The bankruptcy filing by Elpida Memory Inc., makes DRAM supply shortage and price raising around 16% at the end of Feb. DR: SALES & CUSTBASE OF DRKIN DECREASE RAPIDLY SINCE CREDIT TERM 7DAYS LAUNCHED IN OCT 2011, and extended CR. Term to be 30days since March. HD: HD 500GB, 1TB, 2TB SUPPLY ARE SHORTAGE IN Q1’2012. HD: Bidding Samsung 500GB =10,000pcs. to serve demand in the short time period. CPU 775 -> REPLACED BY 1155NEW ( Better performance / with lower price ) Intel focuses on SSD by support CONTRA budget to drive sales.

6 Q1 ‘12 vs Q1 ‘11 Sales 940M/ GROWTH = 3% QTY 567K /GROWTH = -22% Q1 ‘12 vs Q1 ‘11 Component GROWTH = 5% PC GROWTH = -16%

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9 Q1 ‘2011 MOE project = 59M WD = 21M KINGS = 17.5M INTEL = 11M LG = 9.5M

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11 AVERAGE SELLING PRICE

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15 Q1 ‘2011 MOE project = 59M WD = 21M KINGS = 17.5M INTEL = 11M LG = 9.5M

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17 CUSTOMERBASE IN Q1 ‘2012

18 TOP 20 CUSTOMERS IN Q1 ‘2012

19 SALES PERFORMANCE IN Q1 ‘2012 ACHIEVEMENT

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21 PLAN IN Q2 ‘2012 PC LEMEL : ADDING NEW PRODUCT MODEL OF LEMEL AIO IN MAY. COMPONENT : Drive Sales & Custbase more. Focus on GIGABYTE by assign 1PM to drive sales revenue back. Push the sell out of MBASUS to remain WOS 4weeks. HDD SUPPLY SITUATION IS BETTER THAN Q1 ‘2012. INTEL AMAZING PC WITH BRANDED NB & PC IN UPCOUNTRY. Focus and drive INTEL SSD, Ivy Bridge into the market continuously

22 INTEL NEW PRODUCT Intel Ivy Bridge ( 3rd Gen => Corei5, i7 ) สินค้าเข้ามาประมาณ ต้นเดือนพค สำหรับ Corei3 สินค้าเข้าประมาณ Q3 ’12 Intel Ivy Bridge มีประสิทธิภาพดีกว่า gen 2 = 20% สามารถใช้ได้กับ MB H61, H67 ในรุ่นปัจจุบันได้ CPU 2 nd Gen รุ่น i5-2400, i5-2550K, i5-2500, i7-2600, i7-2700K จะลดลงแต่จะไปโฟกัส => Ivy Bridge (3 rd Gen) แทน

23 THANK YOU