ดาวน์โหลดงานนำเสนอ
งานนำเสนอกำลังจะดาวน์โหลด โปรดรอ
1
ทุนทางปัญญา Intellectual Capital KM743 Session 3.1
ผศ.ดร.ปิติพงษ์ ยอดมงคล Asst.Prof. Dr.PitipongYodmongkol วิทยาลัยศิลปะ สื่อ และเทคโนโลยี มหาวิทยาลัยเชียงใหม่ College of Arts Media and Technology, Chiang Mai University
2
3general types of strategies that are commonly used by businesses to achieve and maintain competitive advantage
3
3General Strategies แผนกลยุทธ์ระดับธุรกิจ 3 แบบ
Differentiation strategy Cost leadership strategy Focus strategy
4
Differentiation Strategy
ราดหน้าจานละ 2,000 บาท Radna noodle 2,000 Bath
5
Differentiation strategy
Characters How to become Uniqueness Customer oriented Difficult to imitate Expensive Focus on R&D Requires high Skill & Technology Using high quality resources The first in the market Enough emotional connections
6
Differentiation strategy
Product features- a product that solves problems faster, or solves the same problem cheaper is worth paying more for Manufacturing process- how the product is made can be a great way to set your brand apart from competition. Performance- is another great product attribute that can be used to separate your brand from competition Design- Attractive, unique product design is a very effective way to differentiate
7
Cost leadership strategy
8
Cost leadership strategy
Characters How to Low price guarantee Mass production Anything under one roof Low service Cost of input factors Economies of scale Learning-curve effects Experience-curve effects
9
Cost leadership (Cost control)
10
Focus Strategy Gig Girl fashion By Surivipa
11
Focus Strategy Characters How to Focus on segmentation
Very customer oriented Direct marketing to customers No/Less substitute products Small volume of sale R & D Concentrate to its resources On location Customer oriented
12
Five Forces: Outside-IN
13
Five force : ข้อจำกัด Cost leadership& differentiation provide an adequate approach for businesses ? Underestimate of the Strange of the Org. From our strange, What we can do?
14
Question Is it sufficient to solely focus on the external environment of a company?
งานนำเสนอที่คล้ายกัน
