งานนำเสนอเรื่อง: "From R&D to Commercialization “The Road Less Travelled”"— ใบสำเนางานนำเสนอ:
1 From R&D to Commercialization “The Road Less Travelled” Paritud BhandhubanyongTechnology Promotion Association (Thailand-Japan)September 3, 2010, NSTDA
2 Contents Introduction Full Research at AIST A view from private sector NSTDA and TISTRComment from IndustryTo NSTDA with love….
3 － Science (creativity) and Innovation (collaboration) － Basic, Generic and Infrastructural Researchin Materials Science－ Science (creativity) and Innovation (collaboration) －Incubating ZoneChallengingHigh-Risk ZoneInnovation ZoneDevil’s RiverDeath ValleyDarwin’s SeaCommercializationInvention and DiscoveryProtoTypeProduct080414理事長指示により変更Mission I, IIIMission IIBasicandGeneric and Infrastructural ResearchDissemination333
4 R & D World Map Today and in 20 Years Today 1/3 of R&D in USA 1/3 in Europe 1/3 in Asia20 years ¼ in USA ¼ in Europe ½ in AsiaRobert L.Byer : Stanford University
5 Full Research at AISTType 1 Basic Research …. Discovery/ Invention = Ideal, Dream Period … AcademiaType 2 Basic Research …..Nightmare PeriodDevelopment Research/ Product Realization Research/ Venture ….. Product Realization/ Industrialization = Reality Period … IndustryAIST covers the spectrum but emphasizes on the Type 2 Basic Research
6 R&D Collaboration and Business Process Concept DevelopmentResearch by CorporateResearch by UniversityDevelopmentProductPrototypePlan and ProductionCommercialization% of investmentBy CorporateBy University/InstituteIP Benefit Sharing often becomes obstacle of R&D collaboration
13 R&D People & Mind Set (3) Mind Sets คนไทยเก่ง ทำแล้วคุ้ม เราทำได้ We are smart peopleR&D does pay offWe-can-do believeR&D or dieEveryone for R&D /R&D for everyoneคนไทยเก่งทำแล้วคุ้มเราทำได้ไม่ทำไม่ได้ทำได้ทุกคน / ทุกคนต้องทำ
14 Commercialization in TISTR ItemUnit200520062007200820092010 (Jul)Income%28.45-1.33-5.75-13.174.10(94 mB)CoO/PCases42135Patent/UM293944404324H/RSuppor.person173191183188182R/D187185194151(EE)/ 140(BT)154(EE)/ 148(BT)153(EE)/ 148(BT)
15 Commercialization in NSTDA 2001 C 37 P 122002 C 51 P 22003 C 38 P 172004 C 58 P 1092006 C 292007 C 53 P 222008 C 262009 C 362010 C 26 (Q 2)
16 From R&D to Commercialization : Comment from Industry Constant state of hunger led to successful commercialization …..Hunger, passion, and drive …. Three important ingredients for success…Are there people with such characteristics in Thailand? In MoST? in NSTDA? In TISTR? In NIA? In TRF? In NRCT?….your guess is as good as mine….!!!!
17 Essential Requirements .. at the pre-commercialization stage It has to be wanted …. Preferably desired…It must be affordableIt must be capable of being supplied (in both quantity and quality)It has to be profitable to ensure sustainableIt doesn’t have to be newIt doesn’t need to be leading edgeIt doesn’t need to be the best… but it does help!!
18 Back one step to the end of successful development… vehicles for commercialization (I) Business PlanPatenting and other forms of IP protectionFormal agreements (e.g. SHA, licenses, etc.)Recruitment, training, etc. …. ContractsCreation of necessary commercial, tecncal and financial infrastructureSecuring of new (or expansion of existing) premises, leases, mortgages
19 Back one step to the end of successful development… vehicles for commercialization (ii) Supply chain, qualification- contractsEstablishment of quality systemDistribution, selling … sales contractsPermitsSetting up production facilities, installation and commissioning of P&M, securing utilities…..need timely services support and sources of fund……VC? Business Angels? Government Grant?
20 Moving Back to R & D Commercial appraisal + technical evaluation Patenting, SHA, licenses, permits?Sufficient research funding?Gobble up of good research ideas … commercialisable but lower rewards…Blue sky research… to do or not to do…?
21 Additional Notes on Commercialization of R & D Harnessing the talent and fostering networking of scholarship students … R&D preparationFunding support and streamlining of processReview panel and review process… stage-gage? Who should be on the panel?Quality of R & D ….
22 To NSTDA with love….(1)Reason to exist … of any organization, is an ability to continuously satisfy customer needs ….. Konosuke Matsushita …. “100 years plan”Insanity : Doing the same thing, the same way, and expect difference…. Michael Milliken, USAR&D output that could be fully opened should be published… for partially opened should be filed for patent… for non-opened should be made into product, the most difficult task among the three … Kozou Ishizaki, CEO and Professor of Nagaoka UT
23 To NSTDA with love…. (2) Role of CPMO Accessible data base for R and D projectFocus, focus, and focus ….. What are the things that we must not do!!Separation of funding and implementationEffective marketing and legal units … Account Executives ….the best way to link with industryCentral Service LaboratoryEngineering team …. DfM – Design for Manufacturing
24 AcknowledgmentThank you for the information and presentation materials fromDr.Sutiporn, Deputy Governor, TISTRProf.Dr.Kishi, Former President of NIMSKhun Karn, President of SCGDr.Pailin, CEO of IRPCDr.Chatchalee, NSTDADr.Ron Henson, CEO, HCL, UK