งานนำเสนอเรื่อง: "Developing our strategy Ten questions that need to be answered."— ใบสำเนางานนำเสนอ:
Developing our strategy Ten questions that need to be answered
Steps to be taken Analysis Targeting Tactics
The Mission What is it that needs to be planned ? With what strategic objective ? Who wishes to achieve that goal ? How do we want to achieve it ? In what timeframe ? Why should the goal be achieved ?
Situational Appraisal and Evaluation How do we assess the situation in which the mission is to be completed ?
Sub-Strategies Which strategic decisions need to be taken to successfully carry out the mission in the given situation ?
Analysis of strengths and weaknesses
Goals Which tactical goals need to be achieved to carry out the mission ?
Target Image How should the external and internal environment perceive us ?
Target Groups Which groups (internal and external) are important for the achievement of our tactical goals and which groups develop a specific interest in us because of our target image ?
Target group message Which specific image factors are important for the defined target groups ?
Key Instruments How do we achieve our goals with our target groups ?
Operational plans and Schedules How do we translate strategy into tactical planning ?
Strategy Controlling Which instruments do we use to control the implementation of strategy and for registering chenges in environmental data so that the strategy can be adapted ?