งานนำเสนอเรื่อง: "Relational capital “For the sustained & superior performance of 21th century organization” Nisaychon Siriwat 562131002 Kleokamon Boonyeun 562131003 Theppharit."— ใบสำเนางานนำเสนอ:
Relational capital “For the sustained & superior performance of 21th century organization” Nisaychon Siriwat 562131002 Kleokamon Boonyeun 562131003 Theppharit Sae-ting 562132038 Tipada Subhasean 562132039
ทุนความสัมพันธ์มี องค์ประกอบย่อยคือ 1. Customer Relation 2. Supplier Relation 3. Alliance Relation 4. Employee Relation Type of Relational Capital : 1. internal RC ( เกี่ยวกับ ความสัมพันธ์ภายในบริษัท ) เช่น พนักงาน หัวหน้า แผนกต่างๆ 2 External RC เช่น ลูกค้า, supplier, partner, government Relational Capital : more value & long term competitive RC is an intangible asset that is based on developing, maintaining & nurturing high-qualities relationships with any organization or people that influence the business; customer, supplier, employee, government, partner, stakeholders, competitors “Strong relationship provides a long-term competitive advantage”
Good Supplier Characteristic : Price Reliability Stability Location Competency
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STABUCKS “Treating our people” 1.Employee as a partner (respect) 2.Invest in employee’s benefit & training (honest & care) - 1988full health benefit for part-time - 1991stock option program for everyone 3.Regionalization (respect & voice) 4.Support centre : SCC – to utilize resource (encouragement) 5.Product development comes from employee (voice & recognition)