งานนำเสนอเรื่อง: "Students: Nerisa Wangkarat 562132050 Satjaporn Lampoonphong562132011 Liu Dongmei 562131004 Cai Mengchen 562131005."— ใบสำเนางานนำเสนอ:
Students: Nerisa Wangkarat Satjaporn Lampoonphong Liu Dongmei Cai Mengchen
Overview What is structual capital ? Structural capital is also called institutional capital. It is one of the three primary components of intellectual capital.
-Structural capital is“organizational-level knowledge” -This knowledge basically resides in organizational routines, processes, strategy and culture. -The ultimate role of SC is to enable managers and employees to leverage their human capital to ensure the efficient pursuit of organisational goals.
Structural capital forms the supportive infrastructure, processes, and databases of the organisation that enable human capital to function. Structural capital remains in an organization even when people leaves. Components
Classification structural capital organization capital organization culture organization system process capital technique program procedure innovation capital patent management brand management
How to manage SC Patents, copyrights, trademarks to manage Innovation Capital Techniques, procedures, programs to manage Process Capital Organization culture, systems to manage Organizational Capital To manage SC
How to manage innovation capital Acquiring patent rights Patent Office (PO) To evaluate To register Maintaining patent rights to regularly evaluate whether it is worth maintaining the registered patent rights or not Efficient patent portfolio managemen t Immediate savings Medium- term planning Long-term strategy 1. Patent Management
How to manage innovation capital Improvement of product quality A strong brand personality is supported by superior quality Product Identity ensure that brands are understood both internally and externally among customers, employees, suppliers and distributors. A long-term emotional bond on a functional level where superior functional or physical product attributes must be provided on an emotional level which involves a need for product security and personal relevance, which a well built and managed brand personality can provide. 2. Brand Management
How to manage Process Capital 1. Business Process Management workflow Task management Process automation To move images and documents to the appropriate processing areas To monitor the progress of that work To ensure that the right people are processing the right items at the right time To monitor individual processing steps To guide employees to work based on pre- defined steps To ensure that each task is completed accurately No human intervention, to reduce the human capital To improve operational efficiency To decrease the potential risk of business process: through testing and optimizing it before implementation
How to manage Process Capital Methodology development: * build their own methodologies * buy methodologies that have been developed by other companies * or purchase developed methodologies and then customize them Methodology support: * To provide ongoing training classes for new and current employees *To ensure that the methodologies are efficiently applied to the related projects Methodology enhancement: * expanding and extending the current processes * creating new training classes * enhancing processes and templates to make them more valuable and easier to use 2. Project Methodology Management
How to manage Organizational Capital An organization must create and internalize its mission, vision and strategies, and which should be understood and accepted by all the employees, customers and partners. - Treating people like teammates rather than employees. - Creating opportunities for conversations. -Pay close attention to small changes. - To improve existing computer database systems - To manage the distribution and supply channels - Organization Culture Organization system
STRUCTURAL CAPITAL 1.Process technology and IT penetration 2.Product technology 3.Business philosophy 4.Organization structure 5. Intellectual property
Process technology includes various methods such as : forecasting, product and service design, technological change, selection of the process, equipments and facilities, resources, the layout, proper work design and many more. Process technologies are the machines, equipment and devices that contribute to an operation transforming materials and information and customers to add values.
Example : ATMS – Allows bank customers to access their funds without having to visit their bank.
Product Technology is the technology embedded within a product. Example : -Nokia and Samsung mobile phones -LCD and LED television.
Business philosophy refers to the principles that govern the operation of a business enterprise. It is simply the principles that determine how the business deals with areas such as sales, marketing, human resource and public relations, and is usually reflected in the business' mission statement. Business ethics is also incorporated in the business philosophy.
Organization structure is a system used to define a hierarchy within an organization. It identifies each job, its function and where it reports to within the organization. This structure is developed to establish how an organization operates and assists an organization in obtaining its goals to allow for future growth. The structure is illustrated using an organizational chart
Intellectual property refers to creation of the mind : invention ; literary works ; and symbols, names and images used in commerce. Intellectual property is divided into two categories :
Industrial Property includes patents for inventions, trademarks, industrial designs and geographical indications. TRADEMARKS
Copyright covers literary works (such as novels, poem and plays), films, music, artistic works (e.g., drawing, paintings, photographs and sculptures) and architectural design. Rights related to copyright include those of performing artist in their performances, producers of phonograms in their recordings, and broadcasters in their radio and television programs.
How does the Intellectual property important? WIPO : the World Intellectual Property Organization An international organization dedicated to helping ensure that the rights of creators and owners of intellectual property are protect worldwide, and that inventors and authors are therefore recognized and rewarded for their ingenuity.