Primary goal of risk communication To help people become aware of an issue To make more informed decisions To take action, seek information To seek help to protect themselves, To change their behavior or participate more effectively in the decision making process To achieve informed consent, To enhanced public participation, To constructive dialogue, To empower citizen
วงจรการสื่อสารความเสี่ยง 1. Focus current understanding 2. Develop communication strategies 3. Pre-test strategies, plan and messages 4. Implement according to plan 5. Evaluation the RC process and outcomes
ขั้นตอนการกระบวนการดำเนินงาน สื่อสารความเสี่ยง Dialogue-based process Define the opportunity Characterize the situation Assess stakeholder perception
Assess perceived the options Develop strategies, plan and messages Implement RC Plans Evaluate RC Effectiveness
Communicating With the Public: 10 Questions To Ask Why are we communicating? Who is our audience? What do our audiences want to know? What do we want our audiences to know? How will we communicate? How will we listen? How will we respond? Who will carry out the plans? When? What problems or barriers have we planned for? Have we succeeded?
ICS should be used for all incidents…not just the “big ones”. Why?
Types of Incidents Planned events Fire, both structural and wildfire Hazardous materials incidents Search and rescue missions Oil spills Natural disasters Terrorist/WMD events
26 Goal To demonstrate that the Incident Command System (ICS) provides an ideal structure in a DDC setting for: Command Control Coordination/Collaboration Communication
27 What is ICS? ICS is a well organized, team approach for managing critical incidents. It has the following hallmarks: 1. Manageable Span of Control 2. Common Terminology 3. Modular/Scalable Organization 4. Integrated Communications 5. Unified Command Structure 6. Consolidated Action Plans 7. Pre-designated Command Centers 8. Comprehensive Resource Management
The Command Staff Information Officer Safety Officer Liaison Officer
Expanded ICS Organization Operations Section Planning Section Units Single Resource Single Resources Command Staff General Staff Single Resource Logistics Section Finance / Administration Section Task Force Strike Team Single Resource Group (function) Division (geography) Incident Command Branch Units
32 The One Word Definition Command = Manages Operations = Does Logistics = Gets Planning & Intelligence = Plans Finance = Pays
33 Response Incident Level Response Plan Level 1 A minor, localized department or building incident that is quickly resolved with existing University resources or limited outside help Level 2 A major emergency that disrupts a sizable portion of the campus community and requires coordination of internal operational groups and possibly external organizations Level 3 An event, such as a major earthquake, involving the entire campus and surrounding community
34 Situation Triage and Assessment Team-STAT Incident Commander Communication Services EH&S Public Safety Facilities Medical CP&M News Service Additional specialists/units as needed Incident commander may be any one of the heads of the STAT units based upon the nature of the incident. For Level 2 Emergencies