8 10 Reasons for Marketing Library and Information Services Competition for customersCompetition for resourcesMaintain your relevanceStop being taken for grantedPromote an updated imageVisibilityValuable community resourceRising expectationsSurvivalBeneficial to library imageSass, Rivkah K. "Marketing the Worth of Your Library."Library Journal June 15,
17 Product / Market Expansion Grid กลยุทธการตลาดเพื่อการเติบโตProduct / Market Expansion GridP R O D U C TExistingNewMarket PenetrationProduct DevelopmentExistingM A R K E TMarket DevelopmentNewDiversification2-32
30 Guerrilla MarketingTo achieve conventional goals, such as profits and joy, with unconventional promotional activity, such as investing energy or creativity instead of money.Guerrilla World Water Day
31 ตัวอย่าง Guerrilla Marketing Homeless Pakistani children will wear this winter?Help them with a gift at the pay desk.
32 Product Price Promotion Place ------------------ People Process Expanded 7 P’s for Services MarketingProductPricePromotionPlacePeopleProcessPhysical Evidence