Nature of services Services are intangible tasks that satisfy consumer and business user needs.
แบ่งออกเป็น 2 ลักษณะ Services are the main purpose of a transaction Services are the supplementary to support the sales of goods and the services
Characteristics of services Intangible –Visualization –Association –Physical Representation
Inseperability Heterogeneity Perishability and Fluctuating Demand
Classification of services Housing Household Operations Entertainment and Recreation Personal Care Medical and Health Care Private services Security Banking and Financial Services Transportation Communication