งานนำเสนอกำลังจะดาวน์โหลด โปรดรอ

งานนำเสนอกำลังจะดาวน์โหลด โปรดรอ

From R&D to Commercialization “The Road Less Travelled” Paritud Bhandhubanyong Technology Promotion Association (Thailand-Japan) September 3, 2010, NSTDA.

งานนำเสนอที่คล้ายกัน


งานนำเสนอเรื่อง: "From R&D to Commercialization “The Road Less Travelled” Paritud Bhandhubanyong Technology Promotion Association (Thailand-Japan) September 3, 2010, NSTDA."— ใบสำเนางานนำเสนอ:

1 From R&D to Commercialization “The Road Less Travelled” Paritud Bhandhubanyong Technology Promotion Association (Thailand-Japan) September 3, 2010, NSTDA

2 Contents • Introduction • Full Research at AIST • A view from private sector • NSTDA and TISTR • Comment from Industry • To NSTDA with love….

3 3 Basic and Generic and Infrastructural Research Dissemination Incubating Zone Challenging High-Risk Zone Innovation Zone Death ValleyDevil’s River Commercialization Mission I, IIIMission II Darwin’s Sea Invention and Discovery Proto Type Product Basic, Generic and Infrastructural Research in Materials Science - Science (creativity) and Innovation (collaboration ) - 3

4 R & D World Map Today and in 20 Years Today 1/3 of R&D in USA 1/3 in Europe 1/3 in Asia 20 years ¼ in USA ¼ in Europe ½ in Asia Robert L.Byer : Stanford University

5 Full Research at AIST • Type 1 Basic Research …. Discovery/ Invention = Ideal, Dream Period … Academia • Type 2 Basic Research …..Nightmare Period • Development Research/ Product Realization Research/ Venture ….. Product Realization/ Industrialization = Reality Period … Industry • AIST covers the spectrum but emphasizes on the Type 2 Basic Research

6 6 R&D Collaboration and Business Process Concept Development Research by Corporate Research by University Product Development Product Prototype Plan and Production Commercialization % of investment By Corporate By University/Institute IP Benefit Sharing often becomes obstacle of R&D collaboration

7 7 R&D Collaboration – A Key Strategy to Achieve Innovation Time Progress Project Life R esearch D evelop E ngineer M anufacture &S ale Business University & Research Institute Collaboration Collaboration © SCG 2010

8 8 Contribution from business sector 1.Business-driven problems 2.Market information and foresight 3.Alignment of R&D project following the future marketing or company strategy 4.Product/service specification 5.Engineering expertise in manufacturing R&D Collaboration Partner © SCG 2010

9 9 Contribution from academic/institution 1.Scientific expertise 2.Pools of interdisciplinary networks 3.Access to technical information R&D Collaboration Partner © SCG 2010

10 Why Research University? University doing research Private sector doing research Creation of Knowledge Society Strengthening Thailand 10

11 Critical Success Factors -Knowledge-Capability- ความสามารถ -Competency-Behavior- สมรรถนะเชิงพฤติกรรม -Mind Set-Believe- กรอบความคิด / ความเชื่อ R&D People & Mind Set (1)  ? ? 11

12 Competencies (สมรรถนะเชิงพฤติกรรม) (6 Clusters, 19 Competencies) Achievement Cluster 1.มุ่งมั่นสู่ความสำเร็จ 2.ยึดมั่นต่อระเบียบและพิธีการ 3.ปฏิบัติการเชิงรุก 4.เชี่ยวชาญอย่างมืออาชีพ Helping/Service Cluster 5. เข้าใจคน 6. ตั้งมั่นบริการลูกค้า Influence Cluster 7. สร้างผลกระทบและโน้มน้าวจิตใจผู้อื่น 8. รอบรู้ในองค์กร 9.จัดการให้คนแสดงความรับผิดชอบในหน้าที่ 10.นำการเปลี่ยนแปลงในองค์กร Managerial Cluster 11. ร่วมมือและประสานการทำงานเป็นทีม 12. พัฒนาผู้อื่นตามความถนัดของแต่ละคน 13. นำทีม 14. มุ่งเน้นปฏิบัติงานเชิงยุทธศาสตร์ Cognitive Thinking Cluster 15. ขวนขวายหาข้อมูลข่าวสาร 16. คิดเชิงวิเคราะห์ 17. คิดเชิงหลักการ Personal Effectiveness cluster 18. เชื่อมั่นในตนเอง 19. มีความซื่อตรง 12 R&D People & Mind Set (2)

13 1.We are smart people 2.R&D does pay off 3.We-can-do believe 4.R&D or die 5.Everyone for R&D / R&D for everyone - คนไทยเก่ง - ทำแล้วคุ้ม - เราทำได้ - ไม่ทำไม่ได้ - ทำได้ทุกคน / ทุกคนต้องทำ Mind Sets 13 R&D People & Mind Set (3)

14 Commercialization in TISTR ItemUnit (Jul) Income% (94 mB) CoO/PCases Patent/ UM Cases H/R Suppor.person R/Dperson (EE)/ 140(BT) 154(EE)/ 148(BT) 153(EE)/ 148(BT)

15 Commercialization in NSTDA • 2001 C 37 P 12 • 2002 C 51 P 2 • 2003 C 38 P 17 • 2004 C 58 P 109 • 2006 C 29 • 2007 C 53 P 22 • 2008 C 26 • 2009 C 36 • 2010 C 26 (Q 2)

16 From R&D to Commercialization : Comment from Industry • Constant state of hunger led to successful commercialization ….. • Hunger, passion, and drive …. Three important ingredients for success… • Are there people with such characteristics in Thailand? In MoST? in NSTDA? In TISTR? In NIA? In TRF? In NRCT? • ….your guess is as good as mine….!!!!

17 Essential Requirements.. at the pre-commercialization stage • It has to be wanted …. Preferably desired… • It must be affordable • It must be capable of being supplied (in both quantity and quality) • It has to be profitable to ensure sustainable • It doesn’t have to be new • It doesn’t need to be leading edge • It doesn’t need to be the best… but it does help!!

18 Back one step to the end of successful development… vehicles for commercialization (I) • Business Plan • Patenting and other forms of IP protection • Formal agreements (e.g. SHA, licenses, etc.) • Recruitment, training, etc. …. Contracts • Creation of necessary commercial, tecncal and financial infrastructure • Securing of new (or expansion of existing) premises, leases, mortgages

19 Back one step to the end of successful development… vehicles for commercialization (ii) • Supply chain, qualification- contracts • Establishment of quality system • Distribution, selling … sales contracts • Permits • Setting up production facilities, installation and commissioning of P&M, securing utilities • …..need timely services support and sources of fund……VC? Business Angels? Government Grant?

20 Moving Back to R & D • Commercial appraisal + technical evaluation • Patenting, SHA, licenses, permits? • Sufficient research funding? • Gobble up of good research ideas … commercialisable but lower rewards… • Blue sky research… to do or not to do…?

21 Additional Notes on Commercialization of R & D • Harnessing the talent and fostering networking of scholarship students … R&D preparation • Funding support and streamlining of process • Review panel and review process… stage- gage? Who should be on the panel? • Quality of R & D ….

22 To NSTDA with love….(1) • Reason to exist … of any organization, is an ability to continuously satisfy customer needs ….. Konosuke Matsushita …. “100 years plan” • Insanity : Doing the same thing, the same way, and expect difference…. Michael Milliken, USA • R&D output that could be fully opened should be published… for partially opened should be filed for patent… for non-opened should be made into product, the most difficult task among the three … Kozou Ishizaki, CEO and Professor of Nagaoka UT

23 To NSTDA with love…. (2) • Role of CPMO • Accessible data base for R and D project • Focus, focus, and focus ….. What are the things that we must not do!! • Separation of funding and implementation • Effective marketing and legal units … Account Executives ….the best way to link with industry • Central Service Laboratory • Engineering team …. DfM – Design for Manufacturing

24 Acknowledgment • Thank you for the information and presentation materials from • Dr.Sutiporn, Deputy Governor, TISTR • Prof.Dr.Kishi, Former President of NIMS • Khun Karn, President of SCG • Dr.Pailin, CEO of IRPC • Dr.Chatchalee, NSTDA • Dr.Ron Henson, CEO, HCL, UK


ดาวน์โหลด ppt From R&D to Commercialization “The Road Less Travelled” Paritud Bhandhubanyong Technology Promotion Association (Thailand-Japan) September 3, 2010, NSTDA.

งานนำเสนอที่คล้ายกัน


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