13 Overview Introduction to Blogs Finding and Reading Blogs Creating A Blog for Your Library
14 What Is A Blog? A web site containing: Brief informational posts arranged in reverse chronological orderTimestamp for each postArchives of previously posted content
15 Why Should You Care About Blogs? Helps you stay informed about subjects you care aboutGet current, unfiltered news & informationUnlike listservs, won’t clog up yourNo spam!
16 Why Should You Care About Blogs? “We librarians, as information experts, do our patrons a disservice if we fail to make an effort at tapping into some of the information that may only be found in the blogosphere.”From “Mining Information Gold in the Blogosphere,” AALL Spectrum, November 2004
17 Reading Blogs As a Web page With a News Reader – Better! Requires reader to visit multiple sites daily to check for updatesWith a News Reader – Better!All updates are automatically delivered to one central location when you subscribe to a RSS feed, listserv, etc.
18 News Readers What Is a News Reader? A piece of software or Web application that pulls together RSS feeds from multiple sources into one place making it easy to browse newly posted information from blogs, alert services, and other Web sites
19 News Readers News Readers are also known as: News aggregators RSS aggregatorsRSS readersRSS stands for:Rich Site Summary -OR-Really Simple Syndication
20 News ReadersRSS allows you to receive notification of current content without having to visit the web site of interest to determine if it has been updated.Look for button to get URL for the blog’s RSS feedThen subscribe to it from your news reader
21 News Readers“Anyone who needs to monitor current news on a regular basis will need to understand and use RSS in some form going forward”
22 News Reader: Bloglines Bloglines is a FREE online service that helps you subscribe to and manage lots of web information, such as news feeds, weblogs and audio.Bloglines tracks the information you're interested in, retrieves new stuff as it happens, and organizes everything for you on your own personal web news page.From: Bloglines FAQ
23 Subscribing to Bloglines Go toOnly requires an address & password
24 Creating A Library Blog Why Create a Blog for Your Library?To communicate with your usersTo communicate with library staff
25 Public Blogs for User Communication Library & Topical NewsAnnounce New ServicesRecent Acquisitions ListBook/Movie/Web Site RecommendationsBook DiscussionsLocal Events CalendarRecommended Research Sources
26 Internal Blogs for Staff Communication Announcements for StaffKnowledge ManagementFrequently asked reference questionsPassword archiveProject ManagementForum for collaborationProgress reports
27 Benefits of Library Blogs Easy – no HTML knowledge requiredInexpensiveMay be seen as innovativeAttracts younger usersAllow user feedback through commentsCan be career booster for bloggers
28 Drawbacks of Library Blogs Requires staff time commitmentTrainingSet-upPostingMay need to educate people about blogsUsersStaff
29 Steps For Creating A Library Blog Consider purpose & audienceChoose blog softwareDevelop blogging policiesCreate a template for the blogConsider staffing issuesPost contentMarket the blog
30 Consider Purpose & Audience Determine type of content you wish to shareLibrary & Topical NewsAnnounce New ServicesRecent Acquisitions ListBook/Movie/Web Site RecommendationsBook DiscussionsLocal Events CalendarRecommended Research SourcesOther??
31 Consider Purpose & Audience Decide upon a target audienceGeneral community usersYoung adultsParents of small childrenBook club membersGenealogistsStudents / facultyEmployeesOther specialized user groups
32 Develop Blogging Policies Think about blogging policies for your libraryTo ensure that blog reflects well on your libraryTo offer guidance to bloggers on what is and is not appropriate
33 Create a Template for the Blog Consider features to includeArchivesBlogrollRSS & Subscription OptionsChoose color scheme and styleTest in multiple browsers
34 Consider Staffing Issues Decide who will post to the blogMay be one person or teamTrain staff on blog software
35 Post Content Develop a consistent style for postings Use “your own voice” whenever possibleCheck for spelling and grammatical errorsPost often
36 Market Your Blog Announce in library newsletter Email users directly Share by word of mouthCreate bookmarks, business cards, etc.Include URL on library publicationsSeek links from other Web sites & blogsList with search engines and blog directoriesIssue a press release to local news