7 Stage4: Old Age Finding the new markets for the current product Idea generation for new productA. Treetip.B
8 Advertising Differentiation Reinforcement Consumer evaluate their criteria withShould get me attentionShould talk to me, not at meShould entertain me, not bore meNovelty + Relevance + CredibilityA. Treetip.B
9 Advertising Getting into the Consumer’s Long-term memory Repetition ConsistencyCreativityRelevantThe UnexpectedCan’t forgetA. Treetip.B
10 Advertising Cycle 1. Strategy Development - Where are we, and why? - Where do we want to be?3. Campaign Evaluation- Have we got there?2. Creative Development- How can we get there?- Are we getting there?A. Treetip.B
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