งานนำเสนอเรื่อง: "Want to be a successful exhibitor?"— ใบสำเนางานนำเสนอ:
1 Want to be a successful exhibitor? TGMA SEMINARFRIDAY 28th, FEBRUARY 2014TGMAKnow how & How To ExhibitFirst time to be overseas trade show exhibitors BUTdon’t know how toงานสัมมนาครั้งแรกกับ “การเตรียมความพร้อมอย่างมืออาชีพในการออกแสดงสินค้า” เพื่อเพิ่มศักยภาพและพัฒนาทักษะการออกงานแสดงสินค้าอย่างมีประสิทธิภาพ
2 4 Essentials stages to prepares for trade fairs Stage 1:: Preparing for the showStage 2:: Setting UPStage 3:: Doing the ShowStage 4:: After the show
3 4 Essentials stages to prepares for trade fairs Stage 1:: Preparing for the showWhat are your goal?What would makes this fair success for you?What will you sell?How will you display your products?How will you market yourself?How will you prices your work?What will you need to bring?
4 Stage 1:: Preparing for the show 4 Essentials stages to prepares for trade fairsStage 1:: Preparing for the showObjectiveDirectionConceptProductProfileSelling toolsDevelop MarketingCreateCompetitivenessstrategiesDisplayPresentationInstruments/ tools(company/product)Considering YOUR BUDGET
5 4 Essentials stages to prepares for trade fairs Stage 2:: Setting UpHave you understand all the setting up Information?How you get all paper work ready??What will you need to bring to set up?What will you do with all the packing materials?
6 Stage 2:: Setting UP Setting up list Organizer contact Timing AwarenessStudy information / Paper workChecking tools / MaterialsPacking preparationOrganizer contactGo with stepsTesting boothMake friends with neighbours
7 4 Essentials stages to prepares for trade fairs Stage 3:: Doing the ShowWhat will you be doing all the times?What will you be wearing?How to make good contact with potential clients?
8 Stage 3:: Doing the Show Preparing Yourself Sleep well & arrive in timeWearing good &comfortableSmile,Smile,SmileBe yourselfClient contactLook potential clients in the eye, smile and say Hello !Don’t sit in the corner, head down, reading a book, play mobileLook busy at the stand but easily disturbed**** Pricing Strategies ****Take a Break & EatproperlyCapture informationGet to know peopleWrite down your newideas
9 Stage 3:: Doing the Show **** Pricing Strategies **** IF YOUR CLIENTS SAYS YOU ARE TOO EXPENSIVE, WHAT WILL YOU DO.Say nothing, stay quietSay in your friendly voice “ Yes, you are right”Ask back friendly “What makes you say that?”Ask “What is your budget/target price?”Dealing with facts; not with your own worries.Checking on “Are you selling in the right place, to the right people?”It may be an easy excuse?Tip : If your clients never tell you that you are too expensive, then you are probably too cheap
11 4 Essentials stages to prepares for trade fairs Stage 4:: After the ShowHow to make the real selling?How to follow up with clients?What is the follow up required?How to evaluate against the goal?
12 Stage 4:: After the show Prioritize your work load Following up with clients(without making nuisance of yourself)Paper work wrapped upUpdating your databaseEvaluation against your goalsConsidering next fair / new fairConsidering all weak & strong pointsDeveloping appropriate marketingGo for it