งานสัมมนาครั้งแรกกับ “ การเตรียมความพร้อมอย่าง มืออาชีพในการออกแสดงสินค้า ” เพื่อเพิ่มศักยภาพและ พัฒนาทักษะการออกงานแสดงสินค้าอย่างมีประสิทธิภาพ TGMA SEMINAR FRIDAY 28 th, FEBRUARY 2014 TGMA Want to be a successful exhibitor? Know how & How To Exhibit First time to be overseas trade show exhibitors BUT don’t know how to
Stage 1:: Preparing for the show What are your goal? What would makes this fair success for you? What will you sell? How will you display your products? How will you market yourself? How will you prices your work? What will you need to bring?
Stage 2:: Setting Up Have you understand all the setting up Information? How you get all paper work ready?? What will you need to bring to set up? What will you do with all the packing materials?
Setting up list Timing Awareness Study information / Paper work Checking tools / Materials Packing preparation Organizer contact Go with steps Testing booth Make friends with neighbours
Stage 3:: Doing the Show What will you be doing all the times? What will you be wearing? How to make good contact with potential clients?
Preparing Yourself Sleep well & arrive in time Wearing good & comfortable Smile,Smile,Smile Be yourself Client contact Look potential clients in the eye, smile and say Hello ! Don’t sit in the corner, head down, reading a book, play mobile Look busy at the stand but easily disturbed **** Pricing Strategies **** Take a Break & Eat properly Capture information Get to know people Write down your new ideas
**** Pricing Strategies **** IF YOUR CLIENTS SAYS YOU ARE TOO EXPENSIVE, WHAT WILL YOU DO. 1.Say nothing, stay quiet 2.Say in your friendly voice “ Yes, you are right” 3.Ask back friendly “What makes you say that?” 4.Ask “What is your budget/target price?” 5.Dealing with facts; not with your own worries. 6.Checking on “Are you selling in the right place, to the right people?” 7.It may be an easy excuse? Tip : If your clients never tell you that you are too expensive, then you are probably too cheap
Stage 4:: After the Show How to make the real selling? How to follow up with clients? What is the follow up required? How to evaluate against the goal?
Prioritize your work load Following up with clients (without making nuisance of yourself) Paper work wrapped up Updating your database Evaluation against your goals Considering next fair / new fair Considering all weak & strong points Developing appropriate marketing Go for it