The first Starbucks opened in Seattle,Washington,on March 30,1971 by three partners: English teacher Jerry Baldwin, history teacher Zev Siegel, and writer Gordon Bowker. 1971 - 1987
After Howard Schultz bought Starbucks from Baldwin,Bowker and Sigel in 1987 and merged il Giornale into one business. The new name of the combined companies was Starbucks Corporation. At the time of its initial public offering on the stock market in June 1992 1986 - 1987 1971 -1987 1987 - 1992 1992 - 2011
Map of the Countries Containing Starbucks Stores, with about 6,500 outlets in 25 countries Starbucks has grown into the world’s number one specialty coffee chain. In 2001, Of the company’s 3,645 stores in the US,about 60% have Wi-Fi hotspots.
Starbucks launches T-Mobile HotSpot CustomersStarbucks store Activate a T-Mobile Hotspot account Wi-Fi enabled Wireless access at other location
“The convenience and reliability of T-Mobile HotSpot is bringing customers in frequently and keeping them in the stores longer.” To Think About: How does Wi-Fi provide value for Starbucks?
To Think About: What management, organization, and technology issues did it have to address in installing Wi-Fi network in its stores?